When I was a bratty, fashion-obsessed pre-adolescent I would have killed for a store that, you know,
spoke
to me.
So even though I'm all grown up, I'm still excited to hear about
Play Couture
, a boutique opening in Beverly Hills this week. Catering exclusively to the 7-16 set, the store will carry collections by
Miss Grant, LA Made, Miss Sixty, Diesel, Junk Food, Keds, Pazitos, Moschino, IT Jeans, Kicco Kids, Havainas, Ed Hardy, Paul Frank, Awake, and Anjewels
to name a few and owner
Trevor Levin
, was born and raised in Los Angeles and went to Beverly Hills High School—so he understands the need among pre-adolescents to look uncommonly stylish.
Play Couture is located at 253 S. Beverly Dr. Beverly Hills, CA 90212, tel: 310-858-8413.
(Photo of tween fashionista Ryan Newman, who plays young Hannah Montana.)